It's designed to look exactly like your Spotify interface.
Your brain sees the familiar green play button, the playlist layout, the song durations—and for a split second, you think you're looking at actual Spotify content, not an ad.
By the time you realize it's branded content from Knak, you've already engaged with it. You've read the song titles ("Don't Worry, Build Happy," "Easy Like Send-Day Morning"). You've gotten the joke.
